Size Guide - Bra size Conversion Chart

According to research done by many Bra manufacturers over 70% of women are wearing the wrong size bra. Its so important to make sure you bra size fits you correctly. To help you do this we advise you to follow our Measuring & Fitting guide. If you are ordering from outside the UK, different countries use different bra sizing methods so we have created a conversion table below to find your size.

Band size conversion (back)

UK USA Europe France Italy Australia
30 30 - - - -
32 70 85 1 10
34 34 75 90 2 12
36 36 80 95 3 14
38 38 85 100 4 16
40 40 90 105 5 18
42 42 - - - -
44 44 - - - -

Cup Size conversion (bust)

UK USA Europe France Italy Australia
D D D D D D
DD DD/E E E DD DD
E DDD/F F F E E
F G - - F F
FF H       FF
G I - - - G
GG J - - - GG
H K - - - H
HH L - - - HH
J         J

Brief, Short, Thong Sizes

SIZE UK Dress Euro Dress Italian Dress Fench Dress USA Dress Australian Dress
X Small 8 34 40 36 4 8
Small 10 36 42 38 6 10
Medium 12 38 44 40 8 12
Large 14 40 46 42 10 14
X Large 16 42 48 44 12 16
XX Large 18 44 50 46 14 18

Size differences through countries

The UK and USA are very similar using the Imperial system with a letter cup size. In most European countries the sizing is done in Metric with a letter cup size, but again this is not the same for all countries in Europe. Italy uses a different system again!! Australia use a totally different system and based on the dress sizing charts.

Size differences through brands

Sizes can also differ slightly depending on the brand, for example we find Freya is slighly smaller fitting than Fantasie. The best way is to try them on and If you find you require a different size, return it to us and we will send you out another size to try at no additional delivery cost.


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