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Just landed in the Bras&Honey office is a totally new and super exciting product from Iconic Shapewear brand Spanx. The Power Mama Spanx by Sara Blakely is an intriguing new Shapewear range dedicated entirely to pregnancy!
It now appears that no ladies lingerie collection is complete without a little shapewear; the integral product range has evolved to become an indispensable part of the lingerie industry and more importantly a girl’s best friend. From Boobs to thighs and tummies to tush, shapewear has been developed to slim your silhouette and enhance your assets, effectively and discreetly.
However, the love and loyalty we feel today could not be the same without the one brand that pioneered the way to make shapewear the mainstream necessity it is today- Spanx.
Established by Entrepreneurial super star Sara Blakely, the Spanx brand has been endorsed by almost every celebrity and all our closest friends. Oprah Winfrey claims that they’re ‘life changing’, Gwyneth Paltrow swears by their ability to just ‘squeeze you in!’, even wild child and minimal clothes-wearer Miley Cyrus declares they are ‘a gift from God’ and alongside all this, us mortals love them too!
Yet the new maternity shapewear is a product that seems entirely exclusive to the lingerie industry and has not yet been popularised in the way that waist clinchers and power pants have.
The idea of wearing shapewear during pregnancy seems completely foreign and a little scary but the Power Mama doesn’t aim to pressure your wobbly bits and suck in your curves, it rather embraces your baby bump and provides additional back and belly support from the start to the end of your pregnancy.
The smoothing effect associated with Shapewear is reinforced here in the flexible and comfy fabric, which shapes and smoothes hips, thighs and bums, whilst the under belly pregnancy support comfortably reduces pressure and caresses the tummy with a soft, sheer panel.
Stars like Amanda Holden, Danni Minogue and most notably Kim Kardashian have all spoke out about wearing Spanx throughout their pregnancies as a debate emerged that disputed the idea of wearing Shapewear during maternity time. Kim lashed out about the criticisms and stated that ‘For any concern that my clothes are too tight, I have so many pieces custom fit for my growing body! They make pregnancy Spanx. So this theory sounds ridiculous! I feel my best when I am in heels and chic clothes! Happy mommy, happy baby!”
It must however, be regarded that although the Spanx we know and love are utilized long before Pregnancy as an approach to make us look and feel our best, The Power Mama Spanx are merely less of an act of vanity and more an extra slim layer which shields the bump, provides back and under belly support and slims legs for a way to prevent that ‘thigh friction’ discomfort most women feel during pregnancy.
Fourteen years after the Spanx Empire was founded, oodles of good luck and fortunate opportunities have blessed Sara in popularizing her products. Bright packaging with hand drawn illustrations kindle a beautiful contrast between the dull and traditional promotional sleeves associated with hosiery and the Spanx brand has advance to epitomise femininity and strength in every product. Today Spanx remains entirely owned and controlled by Blakely; with never a dime spent on advertising or publication, the billion dollar Spanx success has been entirely built on genuine word of mouth.
How do you feel about Mama Spanx? Can shapewear work both ways? Let us know and join in, on the discussion or enter our competition for a chance to win a £50 Lingerie Voucher.