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Bras

There are more than just a few bras types, which can make it confusing when it comes to choosing the correct type for you. Every style offers a different shape, functionality fit, fashion even fabric colour and support levels can vary. Selecting the correct bras for you can be down to what item of clothing you are wearing and what occasion is the bra for. Some manufacurers have gone as far as renaming certain styles with their own terminology, the Balconette style bra is the perfect example of this. We offer a great range of Bras including Full Cup bras, Balcony Bras, Plunge Bras, Padded Bras, Strapless bras and many more styles of bras. Depending on what you need the bra for can impact on your choice. You can choose from basic, practical support to plunging vibrant prints. Manufactures are always changing designs and styles add to this the fact that there is no standardized system for categorizing bras can make it difficult to choose.

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  • The Fantasie Eloise Underwire Side Support Bra in ice Blue is charming and feminine with the icy blue base that ...

    RRP :$70.00

    Sale Price $59.50

  • The Freya Hot House UW Balcony Bra K Cup in Raspberry is based on the Minx, Wildfire and Paradise. The petal print is...

    RRP :$64.00

    Sale Price $54.40

  • The Freya Hot House UW Plunge Bra in Raspberry  is based on the Minx, Wildfire and Paradise. The abstract petal ...

    RRP :$64.00

    Sale Price $54.40

  • The Freya Gypsy Rose UW Balcony Plunge Bra  in White is based on the Fearne.  The crisp white base has been...

    RRP :$60.00

    Sale Price $51.00

  • The Fantasie Estelle Underwire Side Support Bra in Black  is  decadent and luxurious with the black base wh...

    RRP :$76.00

    Sale Price $64.60

  • The Freya Deco Vibe U/W  Moulded Plunge Bra in Candy has seamfree cups which are in a candyfloss pink.The cups h...

    RRP :$72.00

    Sale Price $61.20

  • The Fantasie Sasha Underwire Side Support  Bra in Zest  has a crisp white base that has been decorated in a...

    RRP :$68.00

    Sale Price $57.80

  • Elomi Morgan Underwire Banded Bra, Toasted Almond comes with the latest smooth matt simplex fabrics. The to...

    RRP :$76.00

    Sale Price $64.60

  • The Elomi Nina Underwire Bandless Plunge Bra in Sand has a sophisticated and classy design and the style is...

    RRP :$72.00

    Sale Price $61.20

  • The Freya Zen Underwire Balcony Bra in Vanilla is simple yet sexy, with a vanilla base which has been decorated ...

    RRP :$60.00

    Sale Price $51.00

  • The Elomi Carmen Underwire Plunge Bra in Sand with stretch fabric with allow you to get the best fit accross the cups...

    RRP :$76.00

    Sale Price $64.60

  • The Elomi Bijou Underwire Banded moulded Bra in Sand is a beautifully effective and supportive Moulded cup bra. ...

    RRP :$90.00

    Sale Price $76.50

  • The Fantasie Ivana Underwire Balcony Bra in Oyster is the crisp new addition to the beautifully crafted Ivana collect...

    RRP :$86.00

    Sale Price $73.10

  • The Elomi Matilda Underwire Plunge Bra in Cafe au Lait has a Elegant and simplistic design with semi sheer panel...

    RRP :$80.00

    Sale Price $68.00

  • The Freya Fancies Bralette in Petal is the gentle new colour in the funky freya fancies collection. Th...

    RRP :$40.00

    Sale Price $34.00

  • The Freya Fancies Bralette in White is the wonderful addition to the girly freya fancies collection with a wide ...

    RRP :$40.00

    Sale Price $34.00

  • The Freya Fancies Bralette in Black forms part of the freya fancies collection with the specific plan you a...

    RRP :$40.00

    Sale Price $34.00

  • The Freya Fancies Underwire Plunge Bra in Candy forms part of the Freya Fancies collection. The rainbow of colou...

    RRP :$52.00

    Sale Price $44.20

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The history of the bra can be to some extent tied to the social history of women as far as their status within a society, and particularly to the evolution of fashion as it pertains to women. Throughout history women have used various devices and garments in order to cover, modify, reveal, or restrain the look of their breasts.

For 14th century wealthy women in the West the corset, which covered a woman's torso, and had the impact of pushing a woman's breasts upward, was widely used. Alternatives to the corset were devised in the 19th century. Girdles were developed to cover the lower torso. Bra style devices were suspended from the woman's shoulders. By the early 20th century garments close to contemporary styles were developed. They were not widely distributed and sold until the 1930s.

In the 1960s there was a need for more durable bras due to the wide use of washing machines. In the 2000s bras are a billion dollar business. There is a need for minimal and more sturdy large cup sizes.

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