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Bras

There are more than just a few bras types, which can make it confusing when it comes to choosing the correct type for you. Every style offers a different shape, functionality fit, fashion even fabric colour and support levels can vary. Selecting the correct bras for you can be down to what item of clothing you are wearing and what occasion is the bra for. Some manufacurers have gone as far as renaming certain styles with their own terminology, the Balconette style bra is the perfect example of this. We offer a great range of Bras including Full Cup bras, Balcony Bras, Plunge Bras, Padded Bras, Strapless bras and many more styles of bras. Depending on what you need the bra for can impact on your choice. You can choose from basic, practical support to plunging vibrant prints. Manufactures are always changing designs and styles add to this the fact that there is no standardized system for categorizing bras can make it difficult to choose.

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  • Freya Cameo Underwire Deco Moulded Plunge Bra, Black

    **PRE ORDER ARRIVES MARCH 2019** The Freya Cameo Uw Deco Moulded Plunge Bra in Black is a new collection f...

    AU$76.00
  • Freya Cameo Uw Deco Moulded Plunge Bra, Sand

    **Pre Order Coming Out In March** The Freya Cameo Uw Deco Moulded Plunge Bra in Sand  is a new coll...

    AU$76.00
  • Fantasie Memoir Navy UW Moulded T-shirt Bra, Navy

    **COMING SOON** The Fantasie Memoir UW Moulded T-shirt Bra in Navy takes us back to basics with the gorgeous co...

    AU$80.00
  • Fantasie Bronte UW Side Support Plunge, Black

    The Fantasie Bronte UW Side Support Plunge in Black  is the stunning new collect from Fantasie.  ...

    AU$80.00
  • Fantasie Bronte UW Side Vertical Seam, Black

    The Fantasie Bronte UW Side Vertical Seam in Black is the stunning new collect from Fantasie.  The bra is a...

    AU$84.00
  • Fantasie Bronte UW Side Support Longline, Black

    The Fantasie Bronte UW Side Support Longline in Black with the rich materials and dramatic lace with contrasting lini...

    AU$88.00
  • Fantasie Sofia Underwire Side Support Bra, Black

    The Fantasie Sofia Underwire Side Support Bra in Black is feminine and sexy in the look and the design. The Sofia has...

    AU$102.00
  • Fantasie Sofia Underwire Padded Half Cup Bra, Black

     The Fantasie Sofia Underwire Padded Half Cup Bra in Black is feminine, decadent and luxurious in the look and t...

    AU$106.00
  • Elomi Kim Underwire Plunge Bra, Caramel

    The Elomi Kim Underwire Plunge Bra in Caramel is a new collection from Elomi that has been created with the Lottie/Ma...

    AU$88.00
  • Elomi Tori Underwire Plunge Bra, Tattoo

    The Elomi Tori Underwire Plunge Bra in Tattoo is the stunning collect from Elomi. The caramel base colour has been en...

    AU$90.00
  • Freya Escape Lace Underwire Plunge Balcony Bra, Ebony

    The Freya Escape Lace Underwire Plunge Balcony Bra in Ebony is a gorgoeus everday bra. The Escape Lace ...

    AU$64.00
  • Elomi Morgan Underwire Banded Bra, Midnight Garden

    **COMING SOON** The Elomi Morgan Underwire Banded Bra in Midnight Garden is a new colour for AW18 and it &...

    AU$80.00
  • Fantasie Lola Underwire Side Support Bra, Red

    The Lola Underwire Side Support Bra in Red is a new collection from Fantasie. This stunning collection eludes lu...

    AU$76.00
  • Fantasie Nadine Underwire Side Support Full Cup Bra, Navy

    The Nadine Underwire Side Support Full Cup Bra in Navy has a stunning combination of Swiss designed embroidery a...

    AU$84.00
  • Elomi Morgan Underwire Banded Bra, Ebony

    The Elomi Morgan Underwire Banded Bra in Ebony comes with the latest  smooth matt simplex fabrics. The top of th...

    AU$80.00
  • Wacoal Lace Affair Chemise, Rose Dust / Angel Wing

    The Wacoal Lace Affair Chemise in Rose Dust / Angel Wing has been crafted from a delicate and excite cross ...

    AU$108.00
  • Wacoal Lace Affair Chemise, Black/Graphite

    The Wacoal Lace Affair Chemise in Black has been crafted from a delicate and excite cross dye lace, the unc...

    AU$108.00
  • Wacoal Halo Lace Wire Free Soft Cup Bra, Nude

    The Wacoal Halo Lace Wire Free Soft Cup Bra in Nude is beautiful with the stretch lace that delivers the perfect...

    AU$52.00

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The history of the bra can be to some extent tied to the social history of women as far as their status within a society, and particularly to the evolution of fashion as it pertains to women. Throughout history women have used various devices and garments in order to cover, modify, reveal, or restrain the look of their breasts.

For 14th century wealthy women in the West the corset, which covered a woman's torso, and had the impact of pushing a woman's breasts upward, was widely used. Alternatives to the corset were devised in the 19th century. Girdles were developed to cover the lower torso. Bra style devices were suspended from the woman's shoulders. By the early 20th century garments close to contemporary styles were developed. They were not widely distributed and sold until the 1930s.

In the 1960s there was a need for more durable bras due to the wide use of washing machines. In the 2000s bras are a billion dollar business. There is a need for minimal and more sturdy large cup sizes.

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